NEW ELECTRIC REALITY
The existing electricity grid is based on the technological, social, and economic reality of decades ago. In recent years, a lot has changed in the way we deal with electricity. Not only has the demand for electricity increased enormously, but the times at which consumers demand electricity have also become much more unpredictable. This new reality is becoming even more imminent with the rapidly evolving EV market.
In addition, companies and end customers are no longer just electricity consumers, as they now also produce electricity themselves, using solar panels, wind turbines, etc.
CHALLENGE OF THE FUTURE FOR ELECTRICITY SUPPLIERS
The new electric reality raises the question of how the grid deals with the variations in power demand. But it also presents energy suppliers with an extra challenge. Energy demand forecasting has always been an important aspect in the purchasing and selling policy of electricity. With these forecasts becoming increasingly difficult, the profit model of electricity suppliers is under pressure.
The most important questions for electricity retailers are:
- How can I predict electricity demand as accurately as possible?
- How can I offer my customers competitive prices while optimising my profit model?
HOW EV OWNERS PICK THEIR ELECTRICITY SUPPLIER
One of the key reasons why people are interested in getting an EV because of its positive environmental impact.
So customers with an EV are not only looking for the best value for their money. They also want to opt for a supplier that focuses on renewable energy and sustainability.
ROADMAP FOR VARYING EV PRICING TARIFFS AND CONSUMER PATTERNS
How can you offer appealing electricity rates, while safeguarding and even optimising your profit model? The answer is easy: by developing a roadmap which allows you to cater for varying propositions and consumer patterns.
Your pricing roadmap should follow the evolution and regulations in your market and could look like this: