Residential pricing
Are you struggling to refresh the pricing of existing products in a timely manner? Do you have uncompetitive or unprofitable tariffs remaining on sale for longer than desired? Is your organization suffering from lengthy, costly, or constrained product development and/or limited insight into margins and product performance? Time to think about getting Gorilla!
Are you struggling to refresh the pricing of existing products in a timely manner? Do you have uncompetitive or unprofitable tariffs remaining on sale for longer than desired? Is your organization suffering from lengthy, costly, or constrained product development and/or limited insight into margins and product performance?
Time to think about getting Gorilla!
Capture changing consumer behaviour
There has been a big shift in consumer behaviour, driven partly by new technologies but also by a once-in-a-generation shake-up of the way people live, work, and as a result consume energy.
Gorilla allows you to capture this behavioural change by generating supplier-specific profiles for varying customer classifications with smart metering, elective half-hourly metering, and for a variety of uses like EV, solar generation, etc…
Capture consumer behaviour
There has been a big shift in consumer behaviour, driven partly by new technologies but also by a once-in-a-generation shake-up of the way people live, work, and as a result consume energy.
Gorilla allows you to capture this behavioural change by generating supplier-specific profiles for customers’ classifications with smart metering, elective half-hourly metering, and for a variety of uses like EV, solar generation, etc…
Create products tailored to consumer needs
A range of prosumer product offerings for the households who produce and consume energy or a simple fair pricing offering for the mass market. What will be the domestic product structure of the future?
Gorilla offers out-of-the-box formulas to cost any UK gas or electricity customer/meter type with support both bottom-up and top-down pricing. All of which can be freely configured in a drag & drop interface to create a product for each consumer niche easily.
Create products on the fly
A range of prosumer product offerings for the households who produce and consume energy or a simple fair pricing offering for the mass market. What will be the domestic product structure of the future?
Gorilla offers out-of-the-box formulas to cost any UK gas or electricity customer/meter type with support both bottom-up and top-down pricing. All of which can be freely configured in a drag & drop interface to create a product for each consumer niche easily.
Quickly Measure product performance & margins
To make sure you will win in the long run Gorilla offers additional product valuations, customer lifetime value, and NPV calculations to allow you to gain insights on your expected performance beforehand and track the effectiveness of your product over time. Using variables like time horizon, attrition rates, discount factors, payback/assessment periods, and future GM assumptions.
Measure product performance & margins over time
To make sure you will win in the long run Gorilla offers additional product valuations, customer lifetime value, and NPV calculations to allow you to gain insights on your expected performance beforehand and track the effectiveness of your product over time. Using variables like time horizon, attrition rates, discount factors, payback/assessment periods, and future GM assumptions.
Integrated & automated
There are multiple sales channels: price comparison websites, collective switching services, direct customers, renewals, …
Gorilla helps you service all these channels in an easy way. To also minimize the time spend on cleaning and prepping the data Gorilla can also automate all cost integrations so your people can focus on creating innovative products rather than copying over data and managing excel files.
Insightful pricing
for a changing world
Capture changing consumer behaviour
Create products tailored to consumer needs
Measure product performance & margins
Insightful Pricing
for a changing world
Capture changing consumer behaviour
Create products tailored to consumer needs
Measure product performance & margins
Gorilla’s residential pricing Features
Profiling
- Industry Profiling – NHH and NDM meter profilingSmart Meter Profiling – clustering model with your data or bring your own model and data.
- Inputs used: Elexon MDD Data including profile coefficients, XOSERVE Demand Estimation Parameters, Temperature Data, Sunset Times, historic data for smart meter profiling.
- Profiling formulas using ML to generate supplier-specific profiles for customers classifications with smart metering, elective half-hourly metering, and for a variety of uses – with EV, with solar generation, etc
Forecasting
- Tariff forecasts – applying annualized volumes, adjustments, and losses where applicable for tariff costing, pricing valuations.
- Product forecasts – application of customer numbers to produce a product forecast for valuations and hedging.
Costing
- Out-of-the-box formulas to cost any UK gas or electricity customer/meter type.
- All industry costs are supported for both gas and electricity.
- Gas: Commodity, UIG, XOSERVE Charges, Transportation. Metering
- Electricity: Commodity, BSUoS, RCRC, Capacity Market, Elexon Charges, DUoS, TNUoS including new TCR methodology.
- A variety of commodity curves can be selected including weighted average or latest market view.
- Electricity support for time of use (ToU) pricing for NHH and HH metering configurations.
- Ability to define custom formulas for proprietary costing for cost to serve, risk premium calculations, or any alternative methodology for any cost component.
Pricing
- From standard fixed price tariffs to any complex and innovative product.
- Customer Lifetime Value
- GM and Net Margin
- Product Level and Typical Customer Valudations
Integrations
- DCC – smart meter
- HH Settlement
- Billing
- CRM
- Broker Portal
- BI Tool
- Web Portals
- ETRM
- Price comparison websites
See also
Forecasting
Bottom-up forecasts for your whole portfolio, without waiting for hours
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Portfolio forecast in minutes
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Plug in your own data
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Integrate you BI tools
PPA PRICING
Getting PPA proposals out in minutes
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Generation Forecasting
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Risk Modelling
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Flexible Product Creation
Pricebooks
Free your pricing team to focus on what is truly important
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Fast Price book update
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Modular product configuration
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Quick regulation updates
Find out what Gorilla
can do for you
Schedule a call to discover if Gorilla is the right fit.

Find out what Gorilla can do for you
Schedule a call to discover if Gorilla is the right fit.

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