
Gorilla CEO Ruben Van den Bossche explores the Margin Confidence Paradox in energy retail. Discover why confidence in reporting accuracy can mask poor visibility, delayed decisions, and revenue at risk.

Gas South, one of the largest natural gas providers in the Southeast US, has renewed its partnership with Gorilla, building on a successful collaboration that began in 2023.

Energy Margin Intelligence firm expands customer base, extends AI across commercial workflows and wins international SaaS recognition as the firm’s new, independent research reveals a “Margin Confidence Paradox” among European energy retailers.
Helping commercial teams protect margin, price competitively, and forecast with confidence.
UK energy retail is entering a new phase of complexity. Volatility remains an operating reality, while electrification, flexible energy consumption and new technologies are changing how energy is generated, consumed and priced. At the same time, the transition to Market-wide Half-Hourly Settlement (MHHS) is reshaping the industry’s data and settlement landscape, bringing more granular consumption data, and creating new demands and opportunities for how retailers understand and respond to customer behaviour. Retailers are responding with more sophisticated products and propositions, against this backdrop of continued regulatory pressure and intense competition.
With Gorilla, retailers can turn MHHS data into clear insights that help customers bring down their energy bills. Customers get a detailed view of how and when they use energy. That puts them in control of their own consumption and gives them a reason to act on it.






