Synergy is the largest integrated electricity generator and retailer operating within Western Australia and utilises its diverse energy generation portfolio to supply reliable and efficient energy to over one million residential, business, and industry customers. Synergy is a Government Trading Enterprise that balances commercial interests with its obligation to the Western Australian community. Synergy employs around 1,000 people across Perth, Kwinana, and Collie.

Synergy sought Gorilla's help to streamline some of its pricing processes after switching from SAP to Salesforce CRM. Gorilla's bespoke pricing solution was chosen to innovate business offers, aiming to expedite the process. The goal was to automate the previously manual electricity pricing processes, empowering sales agents to more thoroughly understand their customers.

Synergy had complex pricing needs beyond Salesforce's capabilities and required support to provide sales agents with a real time pricing solution. Synergy wanted to improve the business customer pricing process, enable multi-team quoting capabilities, and provide a more streamlined experience to customers throughout the sales journey. Synergy provides individualised offers to its business customers tailored to their unique energy needs; as such Gorilla faced a challenge in creating a seamless end-to-end solution that can be configured to these unique requirements.

Gorilla worked with Synergy’s pricing specialists to configure business pricing calculations and workflows, while Gorilla’s technical resources helped PwC integrate the system with other platforms. As a result, Synergy now has an integrated platform that can provide accurate, real-time pricing solutions.

The ability for Synergy sales agents to quote and present an offer to a customer whilst still on the phone to them, rather than having to call back later that day or the following day. Synergy was also able to reduce hours associated with repetitive lower value manual pricing and instead focus on more value add tasks.

“Choosing Gorilla has meant that we can now automate pricing campaigns to support accelerating our speed to market, moving select pricing calculations away from complex spreadsheets and run quotes quicker.”

Lesley Walker, Executive General Manager, Synergy

‍